As I joined Atlon my responsibilities encompassed the overall product looks, feel and experience. Atlon is an iOS (watchOS) mobile app based on machine learning that aims to help CrossFit Athletes to track their workouts beyond just heart rate.
Consistency and Effort are the key factors towards success in CrossFit. With help of machine learning we wanted to make sure that every athlete gets a sense of how consistent their reps are, and see how much of an effort are they putting in.
We wanted to deliver a product that can help CrossFit athletes achieve better results in their fitness journey.
As a CrossFitter, I would like to have insights into my workouts and know if I’m getting better. I would like to have personalized tips on how to perform better in my training.
Lazar - CrossFit Athlete
It gave us a general understanding of what industry type our potential clients belong too, responsibilities, motivations and pain points.
We discussed with a small group of people in our gyms to test whether is there any interest in this kind of product.
Insights from our personas allowed us to develop a profile and a value map. Identifying pain relievers & gain creators for our customers.
We brainstormed solutions & captured them in the form of assumptions then sorted these by risk.
SYNTHESISING USER RESEARCH INTO A VALUE PROPOSITION
Atlon empowers CrossFit athletes by automatically tracking workouts and capturing insights beyond just heart rate.
We worked on a design system to speed up the design process by building the reusable components, and improve the consistency and usability of the app by providing clear and consistent visual language. Implementing these changes allowed us to move forward with testing and feature implementation roughly by 3x on average.
iOS App Elements
We saw a tremendous improvement in feature delivery. We cut our production time by more than half. Previously it would take us 4-6 weeks to design and develop, with a design system the whole process took 1-2 weeks.
As we worked through the project, with countless rounds of prototypes and user testing, the app and the brand evolved. Starting with the very messy and dark interface and very few features, we converted the entire product towards a more useful, playful and mature design language and introduced a lot of new useful features.
To refine the final solution we had to do countless rounds of User Interface designs, testing and tech exploration. This helped finalize the interface and product.
The final product and the end result of a production process
The fresh design, usability improvements, and new features positively impacted our business. We gained over 210k minutes of workout time, over 1M reps recorded and over 7k workouts recorded. With these improvements and data, we made it to pre-seed funding of 2.7M DKK.