When a user finishes the workout and checks the results, all interaction with the app stops. There was a considerable gap between present and future workouts. Users felt a lack of organisation and planning.

To solve that problem, we started thinking about how to make the app more useful when users aren’t working out.

My role

• UI Design
• UX Design
• Interviews
• Research
• Prototyping
• Testing
• Interviewing

Problem

At the time, the app didn’t provide any form of workout planner, and users were frustrated that they couldn’t build and plan their next workout. They tried to bypass this issue by combining the astonishing workout tracking of Atlon app, and another workout planner/builder app. 

Goals

We saw the user engagement opportunity outside of just workout tracking. Naturally, we wanted to provide an in-house solution for the workout builder and connect it with a tracking algorithm for even better workout results, and give a full pre and post-workout experience to our users. This will not only provide a useful feature, but it will also give a sense of control over their workout routine. 

Discovery phase

Exploration phase

First iteration

First wireframes were created and internally tested, after creating hi-fidelity mockups we brough them to real world for test.

Testing

First wireframes were created and internally tested, after creating hi-fidelity mockups we brough them to real world for test.

Final results

After countless tests and design iterations, we came to the final solution that shipped to the app store.

When booked, the guided workout is discoverable on the apple watch. After finishing the segment you will proceed to the next one.

The Business Impact

We saw a 48% increase in user retention. Users stayed longer in the app, and 85% of active users built and scheduled more than 3 workouts with Atlon’s workout builder.